Event branding

A Very Merry Unbirthday

Project scope

A Very Merry Unbirthday was a sweepstakes party exclusive for cast members. The event was a celebration for the 75th Anniversary of the movie Alice in Wonderland. To celebrate, people decorated mad hats and met characters. The goal was for the brand to feel playful like Alice, but still feel like classic Alice.

Style guide assets, inspiration, logo and color exploration, final logo, brand colors and typography

A-frame sign, parking voucher and event photos